Vans Authentic 60 Years at Citadium
Brand Experience
Paris
2026
To celebrate the 60th anniversary of the Vans Authentic, WRKS was commissioned to design and produce a full-day activation at the Citadium Youth Club in Paris.
The project brought together art, music and community through a curated program featuring a live workshop with visual artist MC Blue Matter and a limited edition of 150 artworks, stamped with the outsole of the Authentic and signed on site.
The experience was designed to translate the cultural legacy of the shoe into a contemporary, participative moment.
WRKS handled the concept, spatial design, production and overall curation of the event.
From shaping a timeless stage environment to orchestrating the full program including music direction with Ski Carl & friends and a live performance by Le Serge Jazz Band, the agency delivered a cohesive activation where brand, culture and audience connected in real time.
Agency scope:
Design, production & installation.
Curated events & collaboration.
Content creation.
